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As global K-pop sensation TWICE approaches their decade milestone, the nine-member group reflects on their remarkable journey with a sense of accomplishment and anticipation for what lies ahead. “There’s so much more we can do,” the members shared during an exclusive backstage interview at the Kia Forum, where they performed as part of their ambitious “THIS IS FOR” World Tour.

The group—consisting of Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu—has evolved from their 2015 debut to become one of K-pop’s most successful acts globally. Their longevity stands out in an industry where many groups disband before reaching their seventh anniversary, making TWICE’s continued cohesion and popularity all the more significant.

To commemorate their tenth year in the industry, TWICE is releasing “TEN: The Story Goes On,” a special anniversary project that breaks new ground for the group. For the first time in their extensive discography, the album will feature solo tracks from each member, highlighting their individual artistic identities while reinforcing their collective strength.

“We’ve grown together as artists and as people,” Jihyo, the group’s leader, explained. “These solo tracks represent our personal journeys within TWICE, but also show how we’ve supported each other throughout the years.”

The creation process for TWICE’s music has evolved organically over time. The members revealed that new comebacks often begin with casual conversations in group chats before progressing to formal meetings. This collaborative approach has helped them maintain authenticity while continuously reinventing themselves musically—a delicate balance in the fast-paced K-pop industry.

“One of our biggest challenges is creating something fresh without losing our essence,” Nayeon noted. “Our fans expect TWICE to sound like TWICE, but they also want to see growth. Finding that balance is something we’re always conscious of.”

The group’s endurance in the competitive K-pop landscape can be attributed to their willingness to adapt. In recent years, they’ve explored various subunits and individual projects alongside their group activities. Jihyo and Nayeon have released solo albums, while other members have pursued acting, fashion, and variety show appearances.

“We support each other’s individual dreams,” Mina shared. “There’s no competition between us because we understand that our personal success contributes to TWICE’s success as a whole.”

The definition of success itself has transformed for TWICE over the years. Early in their career, chart rankings and music show wins defined their achievements. Now, the members find fulfillment in creative expression and meaningful connections with their fanbase, known as ONCE.

“Of course we still get excited about breaking records,” Chaeyoung admitted, “but what matters more is how our music resonates with people. When fans tell us our songs helped them through difficult times, that feels like the biggest achievement.”

Their global influence continues to expand beyond traditional music releases. TWICE recently contributed the track “Takedown” to Netflix’s animated series “KPop Demon Hunters,” further cementing their cultural footprint across different entertainment mediums. This crossover success represents the group’s growing international appeal and versatility.

Industry analysts note that TWICE’s longevity is particularly remarkable considering the intense pressures and typically short lifespans of girl groups in K-pop. Their consistent commercial success and ability to maintain their original lineup through contract renewals signals not only strong internal bonds but also effective management by their company, JYP Entertainment.

As they look toward their second decade together, TWICE remains focused on growth rather than settling into comfortable patterns. “We’re proud of what we’ve accomplished, but we don’t want to be defined by our past,” Dahyun reflected. “There’s so much more we can do and so many more people we can reach with our music.”

With their anniversary release and ongoing world tour, TWICE continues to demonstrate why they’ve become one of K-pop’s most enduring success stories—by evolving together while honoring the distinctive charm that first captured global attention nearly ten years ago.