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Global pop sensations TWICE opened up about their decade-long journey as one of K-pop’s most successful groups during an exclusive backstage interview at the Kia Forum, where they performed as part of their “THIS IS FOR” World Tour.

The nine-member group — Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu — reflected on their remarkable longevity in an industry known for its fast-paced turnover and discussed their creative evolution as they approach their 10-year anniversary.

“There’s so much more we can do,” the members emphasized when asked about reaching this significant milestone. Their confidence speaks to their unique position in the global music landscape, having successfully transitioned from rookie sensations to established international stars.

The group recently celebrated this landmark anniversary with the release of “TEN: The Story Goes On,” a special album that marks a creative departure for the ensemble. For the first time in their extensive discography, the project features individual solo tracks from each of the nine members, showcasing their distinct artistic voices while maintaining the cohesive sound that has become TWICE’s signature.

When discussing how their creative process has evolved, the members revealed that new projects often begin organically through group chats and informal meetings before moving into more structured production phases. This collaborative approach has been key to their ability to consistently produce hit records while maintaining group harmony.

The conversation turned to the delicate balance between group activities and individual pursuits, a challenge many long-running groups face. Several members have already launched successful solo careers, with Nayeon, Jihyo, and Mina releasing individual projects that have garnered critical acclaim while expanding the group’s overall footprint in the industry.

“We support each other’s individual growth because it ultimately makes TWICE stronger,” one member noted. This philosophy appears to have served them well as they navigate the complex dynamics of being both a unified group and a collection of distinct artists with personal ambitions.

TWICE also discussed their contributions to Netflix’s animated series “KPop Demon Hunters,” for which they recorded the track “Takedown.” This venture into soundtrack work represents yet another avenue for creative expression and market expansion as they continue to build their global brand.

The group’s evolution reflects broader changes in the K-pop industry, which has seen unprecedented international growth over the past decade. As early beneficiaries of K-pop’s global explosion, TWICE has maintained relevance by adapting to changing industry trends while staying true to their core appeal.

Industry analysts note that TWICE’s longevity is particularly impressive in the competitive K-pop landscape. While many groups disband or lose momentum after their initial contract period ends, TWICE has managed to navigate these potential pitfalls with remarkable stability.

Their continued success comes at a time when K-pop’s global market value continues to expand. According to recent industry reports, K-pop exports generated over $10 billion in revenue last year, with groups like TWICE playing a significant role in this economic impact.

As they look toward their second decade, the members expressed a determination to continue pushing creative boundaries without repeating past formulas. This forward-thinking mindset has been evident in their recent musical direction, which has incorporated more mature themes and diverse musical styles compared to their earlier, more uniformly upbeat catalog.

“We never want to stop growing or challenging ourselves,” the group emphasized, a sentiment that has arguably been central to their sustained success in an industry where innovation is paramount.

As their world tour continues across multiple continents, TWICE appears positioned to further cement their legacy as one of K-pop’s most enduring and influential groups, with their blend of individual talents and collective harmony continuing to resonate with fans worldwide.