One of K-pop’s most enduring and successful groups is marking a significant milestone while making it clear their journey is far from over. TWICE, the nine-member phenomenon that has shaped the sound and style of contemporary Korean pop music, recently sat down for an in-depth conversation about their decade together and what lies ahead.

The interview took place backstage at the Kia Forum in Los Angeles during the group’s “THIS IS FOR” World Tour. Speaking with Associated Press entertainment journalist Liam McEwan, members Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu offered rare insight into how they’ve maintained their chemistry and creativity over ten years in an industry known for its rapid turnover.

Central to the conversation was the group’s anniversary release, “TEN: The Story Goes On,” a project that represents a first for TWICE. The album features solo tracks from every member, a departure from their previous work that has primarily focused on group performances. This evolution reflects the members’ individual growth as artists while maintaining the collective identity that has made them global superstars.

The decision to include solo material from all nine members speaks to a broader trend in K-pop, where groups are increasingly balancing collective work with individual pursuits. TWICE has navigated this territory carefully, with members pursuing solo albums, subunits, and outside projects while keeping the group as their primary focus. During the interview, the members discussed how they manage these competing ambitions without losing sight of what brought them together.

Behind the scenes, the group’s creative process remains surprisingly collaborative and informal. The members revealed that many of their comebacks begin in group chats and casual meetings, where ideas are bounced around before being refined into full concepts. This democratic approach has allowed TWICE to evolve their sound and image over the years without alienating longtime fans or repeating themselves creatively.

That commitment to innovation has been tested repeatedly over a decade in the spotlight. Since their debut in 2015, TWICE has released numerous chart-topping albums, pioneered viral choreography trends, and built a massive international following known as ONCE. They’ve performed in sold-out arenas across Asia, North America, and beyond, becoming one of the few K-pop acts to achieve sustained success in multiple markets.

The group has also watched their definitions of success evolve. What began as dreams of music show wins and domestic recognition has expanded to encompass creative fulfillment, global impact, and artistic legacy. The members acknowledged during the interview that their goals continue to shift as they mature both personally and professionally.

Beyond traditional music releases, TWICE has expanded into other media platforms. The group contributed “Takedown” to the soundtrack of “KPop Demon Hunters,” a Netflix series that has introduced K-pop to new audiences. Such crossover projects demonstrate how established acts like TWICE are opening doors for the genre in entertainment spaces beyond music videos and concert stages.

The timing of their tenth anniversary is particularly significant for the K-pop industry. Many groups disband or see members leave around the seven-year mark, when initial contracts typically expire. TWICE’s decision to renew their contracts and continue together represents both their bond and their belief in what they can still accomplish.

Looking forward, the group made it clear they see plenty of uncharted territory ahead. Rather than coasting on past achievements, they spoke with enthusiasm about pushing boundaries and exploring new creative directions. Their message was straightforward: after ten years together, they’re just getting started.

The “THIS IS FOR” World Tour itself represents the scale TWICE now operates at, with multiple stops across continents and production values rivaling any major pop act. As they continue traversing the globe, the nine members seem united in their conviction that their best work may still be ahead of them.

For an industry often criticized for its emphasis on youth and constant renewal, TWICE’s decade-long run offers a different model—one where longevity, evolution, and mutual commitment can coexist with sustained commercial and critical success.