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As K-pop sensation TWICE approaches their landmark tenth anniversary, the nine-member girl group shows no signs of slowing down. During a backstage interview with Associated Press at the Kia Forum amid their “THIS IS FOR” World Tour, the group reflected on their journey together and their vision for the future.
“There’s so much more we can do,” remarked one member, highlighting the group’s continued ambition despite already establishing themselves as one of K-pop’s most successful acts. The sentiment echoes throughout the group as they prepare to celebrate a decade of performing together.
TWICE—composed of Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu—has marked this milestone with “TEN: The Story Goes On,” a special anniversary release that breaks new ground for the group. For the first time in their history, the album features solo tracks from each member, allowing fans to experience their individual artistic voices while maintaining the cohesive identity that has defined TWICE since their 2015 debut.
During the interview, the members opened up about how their definition of success has evolved over the years. What once might have been measured purely in chart positions and music show wins has transformed into something more nuanced—artistic fulfillment, global recognition, and the ability to continuously challenge themselves creatively.
The group provided insights into their creative process, revealing how new comebacks often take shape through casual group chats before evolving into formal meetings. This collaborative approach has been key to TWICE’s longevity, allowing all nine members to contribute ideas and maintain ownership of their artistic direction.
One of the most significant challenges for any long-running musical act is finding the balance between consistency and innovation. TWICE members discussed their commitment to pushing creative boundaries without repeating themselves—a delicate balance that has helped them avoid the staleness that sometimes befalls groups with extensive discographies.
The conversation also touched on the group’s recent contribution to Netflix’s animated series “KPop Demon Hunters.” Their song “Takedown” represents yet another expansion of their already diverse portfolio, demonstrating TWICE’s willingness to explore new platforms and reach broader audiences.
Perhaps one of the most interesting revelations from the interview was how the group navigates the balance between collective identity and individual ambitions. As K-pop evolves and group members increasingly pursue solo careers or participate in subunits, TWICE has found ways to accommodate these individual expressions while maintaining their cohesive group dynamic.
Industry analysts note that TWICE’s ability to adapt to changing market conditions has been crucial to their sustained success. When they debuted in 2015, the global K-pop landscape looked markedly different than it does today. The explosion of international interest, particularly in Western markets, has transformed how K-pop groups approach their careers and global promotions.
TWICE has successfully navigated this shift, transitioning from a primarily Asia-focused act to a global phenomenon capable of selling out major venues worldwide. Their current world tour stands as testament to this evolution, drawing thousands of fans across continents.
As they look toward their next chapter, TWICE’s reflections reveal a group that remains both grateful for their achievements and hungry for new challenges. Their decade-long journey represents not just personal growth for each member but also mirrors the broader evolution of K-pop on the global stage.
With each member now showcasing their individual talents through solo tracks while maintaining their powerful group identity, TWICE demonstrates how veteran K-pop acts can continue to innovate and remain relevant in an increasingly competitive industry. As they aptly put it, their story goes on—and for TWICE and their fans, that journey still has many exciting chapters ahead.
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6 Comments
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