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As global K-pop sensation TWICE approaches their monumental 10-year anniversary, the nine-member group remains steadfast in their belief that their musical journey is far from complete. “There’s so much more we can do,” the members shared during an exclusive backstage interview with the Associated Press at the Kia Forum, where they performed as part of their ambitious “THIS IS FOR” World Tour.

The group—consisting of Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu—spoke candidly about their decade-long trajectory in the competitive K-pop industry, where longevity is often elusive. Their upcoming anniversary release, aptly titled “TEN: The Story Goes On,” represents a significant milestone in their discography, featuring individual solo tracks from each member for the first time in the group’s history.

“This album is special because it really showcases our individual colors while still maintaining TWICE’s signature sound,” explained Jihyo, the group’s leader. The decision to include solo performances highlights the growing artistic confidence among members, who have gradually taken more control of their creative direction since debuting under JYP Entertainment in 2015.

When discussing how their definition of success has evolved over ten years, Nayeon reflected, “Initially, success meant chart rankings and music show wins. Now, it’s more about artistic satisfaction and connecting genuinely with our fans.” This sentiment was echoed by other members, who nodded in agreement as Nayeon spoke.

The group’s collaborative process has developed organically over the years. Dahyun revealed that many of their comebacks begin with casual conversations in group chats before evolving into formal planning meetings. “Sometimes someone will just drop an idea in our chat, and before you know it, we’re all building on it,” she said. “That’s how some of our best concepts have started.”

Balancing group activities with individual pursuits has become increasingly important as TWICE matures. Several members have already ventured into solo projects, with Nayeon, Jihyo, and Chaeyoung releasing solo material to critical acclaim. Additionally, the formation of subunits within the group has allowed for musical experimentation without disrupting the core TWICE identity.

“We’re always looking for ways to grow without losing what makes us TWICE,” Mina explained. “Whether it’s through subunits or solo work, these projects actually strengthen our bond as a group because we bring those experiences back when we reunite.”

One of the greatest challenges for any long-standing musical act is avoiding creative stagnation. For TWICE, who have released over 20 Korean and Japanese albums and EPs, maintaining freshness while satisfying their dedicated fan base—known as ONCE—requires constant innovation.

“We’re always asking ourselves, ‘Have we done this before? Is this authentic to who we are now?'” said Chaeyoung, who has taken an increasingly active role in songwriting. “It’s a delicate balance between evolving and honoring what fans love about TWICE.”

The group’s expanding global influence has led to exciting opportunities beyond traditional music releases. Their contribution of the track “Takedown” to Netflix’s animated series “KPop Demon Hunters” represents their growing presence in international entertainment. Sana expressed enthusiasm about this crossover opportunity, noting, “Being part of projects that introduce K-pop culture to new audiences is something we’re passionate about.”

As they reflect on ten years of performances, countless music videos, and multiple world tours, TWICE’s members exhibit a sense of gratitude and perspective that comes with experience. “When we debuted, everything felt overwhelming and new,” Tzuyu, the group’s youngest member, recalled. “Now we can appreciate each moment differently because we understand how precious this journey is.”

Looking ahead, TWICE appears positioned to challenge the conventional lifecycle of K-pop groups, which historically have faced challenges sustaining momentum beyond seven years. Their continued commercial success coupled with their artistic evolution suggests a path forward that few groups have successfully navigated.

“Ten years is just another beginning for us,” Jeongyeon stated confidently. “We have so many more stories to tell together.”