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In a pointed critique at a recent film event, acclaimed director Vetrimaaran sparked controversy with remarks widely interpreted as criticism of the blockbuster “Dhurandhar” franchise, calling out what he described as “hate propaganda” in contemporary cinema.
Speaking at the trailer launch of “Neelira,” a film depicting events from the Sri Lankan civil war, Vetrimaaran praised the production for its balanced storytelling approach. “This film preserves memories without distorting them,” he said, emphasizing the responsibility filmmakers have in portraying historical events accurately.
The director stressed the importance of communities telling their own stories. “If we don’t tell our stories, others will define us,” Vetrimaaran cautioned, suggesting that authentic narratives are essential to prevent misrepresentation. He specifically highlighted how “Neelira” avoids violence-driven commercial formulas and refuses to caricature any race, community, or religion.
In what many interpreted as a direct challenge to mainstream commercial cinema, Vetrimaaran criticized high-budget productions that “spend millions aiming to earn hundreds of crores by leaning on violence or hate.” He insisted that filmmakers should not “sell hate” or reduce communities to stereotypes for commercial gain.
The director’s comments gained particular significance when he referenced demonetization as an example of how historical memory can be reshaped over time. “People remember who suffered and how lives were affected, but narratives can change that impact,” he noted. This specific example fueled speculation about his target, as “Dhurandhar: The Revenge” reportedly portrays demonetization as a strategic measure against terrorism.
Vetrimaaran also acknowledged the cross-cultural significance of “Neelira” by praising producer Rana Daggubati, who despite coming from a Telugu-speaking background, supported a film about Tamil experiences. “This film is not propaganda but is rooted in ideology and storytelling,” the director emphasized.
In a lighter moment, Vetrimaaran joked about “Neelira” receiving certification from the Central Board of Film Certification without requiring a review by the revising committee, suggesting the film’s content wasn’t considered controversial by censors despite its politically sensitive subject matter.
The timing of these comments is particularly notable as the “Dhurandhar” franchise continues to dominate the box office. Directed by Aditya Dhar and starring Ranveer Singh, the franchise has reportedly earned more than Rs 2,447 crore worldwide across its two installments. The first film was released in December last year, with its sequel “Dhurandhar: The Revenge” following on March 19.
Social media reaction to Vetrimaaran’s comments was swift and divided. Many users interpreted his remarks as an indirect criticism of the “Dhurandhar” franchise, while others rushed to defend the commercially successful films. The controversy highlights ongoing tensions in Indian cinema regarding the responsibility of filmmakers when depicting sensitive historical and political events.
Vetrimaaran, known for his socially conscious filmmaking, suggested that the antidote to propaganda is continued production of truthful cinema. “The only way to fight hate propaganda is to keep making films that preserve truth and memory,” he stated, positioning “Neelira” as part of this counter-narrative.
The controversy underscores broader debates within the Indian film industry about the balance between commercial success and social responsibility, particularly when depicting events that have shaped national identity and collective memory.
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