Labor Department Under Fire for Tweet Echoing Nazi Slogan

The U.S. Department of Labor has sparked widespread criticism over a social media post containing language that many viewers have linked to Nazi propaganda. The controversial tweet, published over the weekend, featured historical images of America’s founding fathers alongside the phrase “One Homeland. One People. One Heritage. Remember who you are, American.”

The post quickly went viral, garnering over 11.2 million views as social media users pointed out uncomfortable similarities between the department’s wording and the infamous Nazi slogan “Ein Volk, ein Reich, ein Führer,” which translates to “One People, One Empire, One Leader.” The Nazi phrase was a central propaganda tool during Adolf Hitler’s Third Reich.

Critics from across the political spectrum condemned the post, with many expressing alarm at the apparent echo of fascist rhetoric coming from an official U.S. government agency. The tweet included a video montage of historical American imagery, including statues of George Washington and other patriotic symbols, which some viewed as an attempt to cloak concerning language in patriotism.

Patrick Jaicomo, a constitutional lawyer, was among those who immediately recognized the parallel, writing: “The U.S. Department of Labor is using the Third Reich slogan ‘Ein Volk, ein Reich, ein Führer’ (‘One People, One Empire, One Leader’), just replacing ‘Reich’ with ‘Homeland’ and ‘Führer’ with ‘Heritage.’ This is truly a new low in our politics.”

The progressive media organization MeidasTouch shared images of Nazi propaganda posters featuring the original slogan alongside the Labor Department’s tweet, highlighting the disturbing similarity in messaging.

Jessica Simor KC, a prominent British lawyer, noted in her response: “This was the phrase that sent millions to their deaths. And now it’s been chosen again.”

The controversy comes during a period of heightened concern about extremist rhetoric entering mainstream political discourse. Historians and political analysts have repeatedly warned about the dangers of normalizing language historically associated with authoritarian regimes, particularly as the United States approaches a presidential election.

The Labor Department, which oversees workforce policies and labor regulations for the federal government, has not issued a public response addressing the criticism as of this reporting. The agency typically focuses on implementing labor laws, gathering economic data, and promoting workplace safety rather than creating patriotic messaging.

This incident marks the latest in a series of controversies surrounding Trump administration communications. Critics have previously accused the administration of using divisive language and nationalist rhetoric that they argue undermines America’s pluralistic values and democratic institutions.

Some observers have expressed particular concern that the messaging appeared on an official government channel rather than a campaign platform, raising questions about the appropriate use of federal agencies for what some perceive as politically charged messaging.

As the controversy continues to unfold, political analysts are watching closely to see whether the Labor Department will address the backlash, remove the post, or issue clarification about the intent behind the message that has drawn such pointed comparisons to one of history’s darkest chapters.