Three Victories for Propaganda Campaign

Leeds-based marketing agency Propaganda has secured three new client accounts, bolstering its portfolio with contracts from Keys Group, NCM Auctions, and Ecobat Battery. Two of these appointments reportedly came through referrals from existing clients, highlighting the agency’s growing reputation in the sector.

In the first of these new partnerships, Propaganda will work with Keys Group, a specialist in care, education, and healthcare services. The project involves defining the group’s positioning following its acquisition of ADHD360 earlier this year. Notably, Propaganda had previously completed a successful rebranding of ADHD360, which directly led to this expanded brief.

Katie Drakeford, Commercial Director at Keys Group, emphasized the importance of this previous work in their decision-making process. “The work Propaganda has already done for ADHD360, creating a standout brand in a challenging market, really resonates with us,” she said. “We want the same for the wider Group, to build a strong, coherent brand strategy for our future. With their track record, Propaganda is the natural choice.”

The second client, Ecobat Battery, has recently undergone a significant change in ownership, having been acquired by private equity firm Endless LLP. The battery and energy storage solutions company has tasked Propaganda with executing what they describe as a “rapid brand transformation.” Industry observers note that this comes at a critical time for the energy storage sector, which is experiencing substantial growth amid the global transition to renewable energy sources. Ecobat specifically cited Endless LLP’s recommendation as the driving factor behind their selection of Propaganda for this strategic rebrand.

Completing the trio of new accounts is Doncaster-based NCM Auctions, which has engaged Propaganda to develop a brand identity that will support the company’s next growth phase. Since its founding in 2012, NCM has established itself as a disruptive force in the auction industry.

Emma McSkelly, Managing Director at NCM Auctions, explained the timing of this branding initiative: “We’ve seen outsized success since we started out in 2012, and have made a huge impact on the industry. Now feels like the right moment to really define who we are and where we’re going next. Propaganda’s reputation for challenging assumptions and driving growth stood out to us. We’re excited to work with them to shape a brand that matches our ambition.”

These new client acquisitions come at a time when many businesses are recognizing the strategic importance of brand positioning in competitive markets. The UK marketing agency landscape has become increasingly specialized, with firms like Propaganda focusing on transformative brand strategies rather than traditional advertising services.

Laura Kynaston, Managing Director at Propaganda, contextualized these wins within the agency’s broader approach: “Our work has always been about creating real commercial impact for brands. We’re proud of our track record, partnering at board-level to deliver transformative results for clients, helping them stand out, and redefine their industries. These exciting appointments show that more and more businesses are continuing to recognize the value of brand as a driver of growth.”

The agency has built its reputation on challenging conventional thinking in brand development, particularly for mid-sized businesses looking to scale. This approach appears to be resonating in the current economic climate, where distinctive brand identity can provide a crucial competitive advantage.

With these three diverse clients spanning healthcare, energy storage, and auction services, Propaganda continues to demonstrate versatility across sectors while maintaining its focus on board-level strategic partnerships. Industry analysts suggest that this hat trick of new business wins reflects a broader trend of companies investing in brand strategy as a fundamental business driver rather than merely a marketing exercise.