Propaganda and Seletti Unveil Innovative BAD GUY LAMP Design

Italian design brands Propaganda and Seletti have unveiled their latest collaboration, the BAD GUY LAMP, marking their second joint venture in a series of innovative home décor products that blur the boundaries between street culture and high-end design.

The new lamp, conceived by designer Uto Balmoral, transforms the iconic silhouette of a Propaganda hoodie into a functional lighting fixture. This creative leap builds on the success of their first collaboration, “Brain Wash,” a skull-shaped soap dish that initially brought together the two distinctive brands.

“The hoodie is much more than a piece of clothing,” explained a spokesperson for the collaboration. “It can be a shield against the outside world, a form of protection we put up when we want to retreat into ourselves and hide, or when we don’t want our ideas to slip away.”

This symbolic significance made the hoodie the perfect inspiration for a lamp that serves as both a practical lighting solution and a statement piece for contemporary interiors. The BAD GUY LAMP embodies the intersection of streetwear aesthetics and functional design, appealing to multiple demographics.

The partnership represents a strategic alliance between two influential Italian design entities. Propaganda has established itself as Italy’s benchmark for counterculture expression, while Seletti has built its reputation on revolutionizing traditional design concepts with bold, unconventional products that challenge conventional home décor norms.

Industry analysts note that this collaboration arrives at a time when the boundaries between fashion, art, and home goods continue to dissolve. The growing consumer interest in products that tell a story or make a statement has created fertile ground for such creative partnerships.

The lamp’s design playfully subverts expectations—beneath the mysterious hood that typically conceals identity, this creation reveals light. This contradiction serves as both visual surprise and metaphor, inviting viewers to reconsider their assumptions about ordinary objects.

“The goal—fully achieved—of this second drop was to surprise, provoke, make people smile, and at the same time invite reflection,” noted the brands in their joint announcement. “After all, anyone can be hiding under a hood, and behind the one by Propaganda and Seletti, you’ll find the light.”

The BAD GUY LAMP is expected to resonate particularly with consumers connected to graffiti art and creative industries, as well as streetwear enthusiasts who value both comfort and distinctive aesthetics. However, its appeal extends to broader audiences seeking statement pieces that can transform residential or professional environments.

This release comes amid a broader trend in the luxury and design sectors toward limited-edition collaborations that merge different creative disciplines. Such partnerships have proven effective at generating buzz while allowing brands to reach new customer segments without diluting their core identities.

The lamp’s introduction follows several high-profile design-meets-fashion collaborations in recent years, including partnerships between furniture makers and apparel brands that have garnered significant attention at international design fairs.

Market observers suggest that items like the BAD GUY LAMP represent a growing consumer desire for products that transcend mere functionality, instead serving as conversation pieces that reflect personal identity and cultural awareness.

The collaboration between Propaganda and Seletti exemplifies how contemporary Italian design continues to push boundaries by embracing influences from street culture, art, and fashion. It demonstrates how traditional notions of “designer” products are evolving to include items that might once have been considered too unconventional for mainstream interior design.

BAD GUY LAMP is now available through select retailers and the brands’ respective online platforms. Neither company has confirmed whether additional products will join this collaborative series, though the success of their first two releases suggests further explorations may be forthcoming.