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Social media creator Sahar TV has emerged as an unexpected digital ambassador for Israel, using calm dialogue instead of heated rhetoric to change minds worldwide. For nearly two years, he’s been engaged in what he describes as “a propaganda war” fought not with anger but with measured conversations.

“When I started doing this, my patience was not nearly as high,” Sahar explained in a recent interview with ynet’s Alexandra Lukash. “But after two years, I realized that patience is the key to winning this propaganda war.”

His approach has yielded remarkable results. Thousands of people globally have reached out to him, many confessing they previously supported Hamas or participated in pro-Palestinian rallies before changing their views after watching his online discussions.

“They didn’t change because of facts,” Sahar notes. “They changed because of the way the conversation was conducted. One side was willing to talk and listen, the other wasn’t.”

What began as a part-time passion has transformed into a full-time mission. About a year ago, Sahar quit his job to focus entirely on his advocacy work. His community has grown substantially, with supporters alerting him whenever critical videos about him appear online.

While his work might seem to fill a void left by the Israeli government’s limited digital advocacy efforts, Sahar emphasizes his independence: “I’m not doing this for the government. I’m doing it for the Jewish people—those in Israel and around the world.”

Representation plays a crucial role in his effectiveness. Sahar believes his appearance challenges stereotypes that depict Jews as “white European colonizers.” “When people see a Jew who looks brown, that whole narrative collapses,” he explains. “We need diversity in our advocacy—voices like mine, Abraham Hamra, the Traveling Clan—because we show the real face of the Jewish people.”

He warns fellow advocates about online figures who manipulate conversations to make Israelis look foolish. “If you see someone with a mic and perfect lighting, don’t say ridiculous things,” he cautions. “They’re waiting for one bad sentence to use against us.”

His advice to supporters is straightforward: “Keep emotions in check. Speak with logic and compassion. And when you do bring emotion, make it about real people—about the victims of October 7, about individual stories. That’s how we connect.”

One of Sahar’s most viral interviews featured Sandra Solomon, a woman raised in Ramallah who later denounced what she described as Palestinian indoctrination. “At first, I thought she was trolling me,” Sahar recalls. “But after speaking with her, the video exploded. She exposed the ideology being taught to children in Gaza and the West Bank.”

According to Sahar, Israel’s advocacy efforts often miss the emotional dimension of storytelling. “We’re too logical. The other side knows how to make people feel,” he says. “We have to share the human stories of October 7, the hostages, the survivors. Logic alone won’t win hearts.”

His growing influence has come with personal risk. “I’ve received many death threats,” he acknowledges calmly. “People tell me they know where I live, that they’ll hurt me or my wife. It’s frightening, but it’s part of the job.”

Despite these challenges, moments of solidarity sustain his commitment. During a protest in London, dozens of Christians approached him to express support. “I thought only Jews followed me—but people from all over, even New Zealand, recognized me,” he says with surprise.

In an era of increasingly polarized discussions about the Israeli-Palestinian conflict, particularly since the October 7 Hamas attacks and subsequent Gaza war, digital advocacy has taken on heightened importance. Platforms like TikTok and Instagram have become battlegrounds for competing narratives, with younger generations forming opinions based largely on social media content.

Sahar’s approach represents a shift from traditional advocacy methods. Rather than simply countering misinformation with facts, he focuses on building relationships through conversation—a strategy that communication experts increasingly recognize as more effective for changing entrenched opinions.

“If you can speak English and express yourself—do what I do,” Sahar encourages others. “Talk to people online, stay calm, and share facts. Help the Jewish people.”

With quiet persistence, he continues his unexpected role as one of Israel’s digital defenders. “It’s about patience,” he concludes. “And patience wins.”

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12 Comments

  1. Jennifer Thomas on

    Propaganda wars are tricky, but the approach of using calm, measured conversations rather than heated rhetoric seems like a smart way to try to change minds. I’ll have to look into Sahar TV’s content to see their techniques in action.

    • Agreed, it’s an interesting counterpoint to the more common confrontational tactics used in online debates about the Israel-Palestine conflict.

  2. The article mentions that Sahar TV’s supporters alert them whenever critical viewpoints are shared, which suggests they’re closely monitoring the discourse. I’m curious how they decide which conversations to engage with.

    • Good point. Selective engagement could be an effective tactic, but it would be important to ensure they’re not creating an echo chamber.

  3. Elizabeth Jackson on

    Very interesting to see a social media creator using a measured, patient approach to challenging views on the Israel-Palestine conflict. Changing minds through thoughtful dialogue rather than anger seems like a smart strategy.

    • Linda Thompson on

      Agreed, it’s refreshing to see someone trying to bridge divides and find common ground instead of fueling more division.

  4. This article raises some intriguing questions about the role of social media in shaping views on geopolitical conflicts. I’ll be keeping an eye out for more updates on Sahar TV’s ongoing advocacy work.

    • Patricia Smith on

      Agreed, this is a really interesting case study in how online influencers can potentially shift the narrative on complex, polarizing issues.

  5. I’m curious to learn more about Sahar TV’s specific tactics and how they’ve been able to achieve such remarkable results in changing people’s views on this highly contentious issue.

    • Yes, the article mentions they’ve had thousands of people reach out after changing their perspectives – I’d be interested to hear more details on the types of conversations that led to those shifts.

  6. Emma F. Taylor on

    It’s fascinating that this creator was able to change so many people’s minds, even those who previously supported Hamas or participated in pro-Palestinian rallies. The power of patient, thoughtful dialogue is clearly on display here.

  7. Michael Rodriguez on

    It’s impressive that this creator was able to quit their job to focus full-time on this advocacy work. That level of dedication shows how passionate they are about promoting more constructive dialogue on this topic.

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