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As global K-pop sensation TWICE approaches their remarkable 10-year milestone, the nine-member group shared insights on their journey and future aspirations during an intimate backstage interview at the Kia Forum. Speaking with Associated Press entertainment journalist Liam McEwan amid their ambitious “THIS IS FOR” World Tour, the members revealed a blend of nostalgia, pride, and forward-looking creativity that has defined their decade-long career.

“There’s so much more we can do,” reflected one member, capturing the group’s persistent drive for growth despite already achieving extraordinary success in the competitive K-pop industry. This sentiment echoes throughout TWICE’s approach to their anniversary release, aptly titled “TEN: The Story Goes On,” which marks a significant evolution in their artistic journey.

For the first time in the group’s history, the anniversary album features solo tracks from each member—Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. This creative decision highlights the individual talents within TWICE while maintaining their collective identity that fans, known as ONCE, have embraced worldwide.

The group’s longevity is particularly noteworthy in an industry where many acts struggle to remain relevant beyond their initial success. When asked about how they’ve maintained momentum, the members described an organic collaborative process that involves group chats and meetings to develop concepts for their regular “comebacks”—the K-pop term for new music releases.

“Our definition of success has changed over time,” shared another member, suggesting a maturation in their perspective that has come with experience. What began as a quest for chart dominance and streaming numbers has evolved into a more nuanced understanding of artistic fulfillment and meaningful connection with their global fanbase.

TWICE’s ability to balance group activities with emerging solo ambitions represents one of the industry’s most successful examples of artist development. Unlike some K-pop groups where solo work signals potential disbandment, TWICE has integrated individual projects and subunits as complementary elements to their group identity, strengthening rather than fragmenting their brand.

The group’s creative evolution has also positioned them to avoid the pitfall of repetition. “We’re always thinking about how to show something new without repeating ourselves,” one member explained. This philosophy has allowed TWICE to transition from their initial “cute” concept to more mature and diverse musical styles without alienating their dedicated fanbase.

Their cross-media influence continues to expand as well, with the group contributing the track “Takedown” to Netflix’s animated series “KPop Demon Hunters,” further cementing their global cultural impact beyond music charts alone.

Industry analysts note that TWICE’s decade of success reflects broader shifts in K-pop’s global positioning. As one of the few girl groups to maintain their original lineup for such an extended period, they’ve established a template for sustainable careers in an industry often criticized for its high-pressure environment and limited artist longevity.

The group’s world tour, which has seen them perform in major venues across Asia, North America, Europe, and Australia, demonstrates their international appeal and the expanding global footprint of K-pop beyond its traditional markets.

As TWICE enters their second decade together, they face the challenge of continuing to innovate while honoring the legacy that has made them one of K-pop’s most beloved acts. Their willingness to evolve—both individually and collectively—suggests they’re well-positioned to meet this challenge.

“The story goes on,” as their anniversary album title affirms, pointing toward a future where TWICE continues to redefine success on their own terms, pushing the boundaries of what a veteran K-pop group can accomplish while maintaining the distinctive charm and synchronicity that first endeared them to fans worldwide.