Trump Proposes Employer Matching for Children’s Savings Program

President Trump issued a challenge to employers across America to contribute to Trump Accounts, a new initiative aimed at providing financial foundations for American children, during a high-profile event in Washington, D.C. on Wednesday.

The event featured notable figures including “Shark Tank” investor Kevin O’Leary, rapper Nicki Minaj, and several prominent business leaders. Trump highlighted contributions from corporate America, bringing Invest America founder Brad Gerstner and Dell CEO Michael Dell on stage to recognize their support of the program.

“I’m officially calling on all employers all across America to follow the lead of many of these amazing companies and make matching Trump Account contributions to benefit the American worker,” Trump said during his address at the Carnegie Mellon Auditorium.

The Trump Accounts program, established under the One Big Beautiful Bill Act (OBBBA) passed last year, will officially launch on July 4, 2026. The initiative provides $1,000 from the U.S. Treasury to every American child born between January 1, 2025, and December 31, 2028. These accounts can be established by authorized adults including parents, guardians, adult siblings, or grandparents with valid Social Security numbers, though contributors can donate up to $5,000 annually without requiring a Social Security number.

The program represents a significant shift in financial policy toward early investment in citizens’ futures. Trump framed the accounts as transformational for the next generation, stating they would “ensure that Americans don’t just end their lives with a nest egg, but instead, all Americans will begin their lives with a beautiful nest egg.”

Several major corporations have already announced their participation in the program. Bank of America revealed it will match the government’s $1,000 contribution for accounts belonging to children of its 165,000 U.S. employees. Meanwhile, Visa is developing a platform enabling credit card holders to deposit cash-back rewards directly into Trump Accounts, encouraging customer participation beyond the workplace.

Financial experts view the program as potentially revolutionary for building generational wealth. The power of compound interest means these early investments could grow substantially over decades, potentially addressing wealth inequality by giving all American children a financial starting point regardless of their family’s economic status.

The initiative marks a departure from traditional savings approaches that focus primarily on retirement. Instead, Trump Accounts aim to provide Americans with financial resources from birth, potentially changing how citizens approach savings and investment throughout their lives.

“For the first time ever, we’re going to give every newborn American child a financial stake in the future, a head start in life and a fair shot at the American dream,” Trump emphasized during his remarks.

While the program enjoys corporate support, economists continue to debate the long-term fiscal implications of the federal government funding initial deposits. Supporters argue the investment in future generations will yield economic benefits through increased financial literacy and wealth building, while critics question the program’s costs and sustainability.

As the July 2026 launch date approaches, the administration is expected to release further details about account management, investment options, and withdrawal restrictions to ensure the funds benefit children as they grow into adulthood.

The corporate enthusiasm demonstrated at Wednesday’s event suggests Trump’s call for employer matching contributions may gain significant traction across industries, potentially multiplying the program’s impact beyond the initial government funding.