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Backstage at the Kia Forum during their “THIS IS FOR” World Tour, global K-pop sensation TWICE opened up about their remarkable journey as they approach their tenth anniversary in the industry. The nine-member group—Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu—shared insights on their evolution and future ambitions in an exclusive interview.

“There’s so much more we can do,” the members emphasized as they discussed their milestone anniversary release, “TEN: The Story Goes On,” a project that marks a significant creative step for the group. For the first time in their decade-long career, the album features solo tracks from each member, showcasing their individual artistry while maintaining the collective identity that has made TWICE one of K-pop’s most enduring acts.

The group reflected on how their definitions of success have transformed since their 2015 debut. What began as achievements measured by chart positions and streaming numbers has evolved into something more nuanced. “Success now means connecting with our fans on a deeper level,” one member explained. “Seeing ONCE [TWICE’s fandom] grow with us through different chapters of our lives has become the most meaningful measure of what we’ve accomplished.”

When discussing their creative process, the members revealed the collaborative nature behind their comebacks. Group chats and meetings serve as incubators for ideas, with each member contributing perspectives that shape TWICE’s sound and visual direction. This democratic approach has helped them navigate the competitive K-pop landscape while staying true to their artistic vision.

The balance between group activities and individual pursuits has become increasingly important as TWICE matures in the industry. Several members have launched solo projects in recent years, and various subunits have emerged, allowing for experimental sounds that might not fit within the group’s established framework. Yet they emphasized that these ventures strengthen rather than fragment the group.

“Individual growth ultimately benefits TWICE as a whole,” Jihyo noted. “When we bring new influences and skills back to the group, it expands what we can accomplish together.”

A significant challenge for any long-running musical act is avoiding creative stagnation, something TWICE has consciously worked to prevent. Their sound has evolved from the bright, bubbly pop of early hits like “Cheer Up” and “TT” to more mature offerings such as “Feel Special” and “SCIENTIST.” This evolution reflects not only their growth as artists but also their determination to push boundaries rather than repeat past successes.

The group also discussed their contribution to the Netflix hit “KPop Demon Hunters” with their track “Takedown,” representing another milestone in their global reach. This expansion into international media platforms underscores TWICE’s growing influence beyond traditional music channels.

TWICE’s longevity is particularly noteworthy in an industry known for rapid turnover and relatively short group lifespans. While many K-pop groups disband or lose members within their first seven years—often tied to standard contract lengths—TWICE has maintained its original lineup and continued to achieve new heights of success.

Industry analysts attribute this staying power to several factors: JYP Entertainment’s management approach, the group’s consistent musical quality, their strong bond with fans, and their adaptability in an evolving market. As K-pop continues its global expansion, TWICE has positioned themselves as veterans who can guide the industry’s future while continuing to innovate within it.

As they look toward their second decade together, the members expressed both gratitude for their journey and excitement for what lies ahead. “Ten years is just one chapter of our story,” they shared. “We’re still discovering new sides of ourselves as artists and as people.”

The “THIS IS FOR” World Tour continues across major venues globally, bringing TWICE’s anniversary celebration to fans worldwide and demonstrating that even after ten years, their story is far from over.