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Telemundo has launched a new promotional campaign highlighting anchor Julio Vaqueiro’s commitment to fighting misinformation targeting the Latino community.
The latest spot begins with a powerful declaration: “Latinos are targeted for misinformation,” according to English-language subtitles accompanying the Spanish voiceover and on-screen text. The promo emphasizes the network’s dedication to accuracy and fact-based reporting, promising viewers that “reality doesn’t stop and neither do we.”
Throughout the advertisement, Vaqueiro is shown reporting from various locations, reinforcing his image as a journalist committed to being where news happens. This new promotional piece builds upon a previously released spot that also showcased Vaqueiro’s journalistic credentials and reporting approach.
Vaqueiro has anchored “Noticias Telemundo,” the network’s flagship evening news program, since 2021. Under his leadership, the broadcast has experienced significant growth in viewership metrics. According to Nielsen data provided by Telemundo, “Noticias Telemundo” has become the fastest-growing 6:30 p.m. evening newscast among all networks—regardless of language—in the coveted adults 18-49 demographic.
The program has shown impressive year-over-year growth, with a 21% increase in the key 18-49 demographic. It was also the only broadcast in its competitive set to post growth in the P2+ category, showing a 10% increase compared to the same period in 2024.
Perhaps most significantly for Telemundo, “Noticias Telemundo” now attracts 39% more Hispanic viewers in the 18-49 demographic than English-language broadcasts from major networks ABC, CBS, and NBC. This demonstrates the program’s strong connection with Latino audiences seeking news content.
The network did not provide comprehensive data comparing “Noticias Telemundo” to other Spanish-language newscasts or information about total viewership across all demographic groups.
The promotional campaign comes at a time when Spanish-language media plays an increasingly important role in the American information landscape. With the Latino population continuing to grow in the United States, networks like Telemundo have positioned themselves as trusted sources of information for Spanish speakers.
The emphasis on combating misinformation is particularly relevant in today’s media environment. Research has shown that non-English speaking communities can be disproportionately affected by false information, especially on social media platforms where content moderation may be less robust for non-English content.
By directly addressing this issue in their promotional materials, Telemundo appears to be making a strategic decision to differentiate “Noticias Telemundo” as a reliable source of factual information for the Spanish-speaking community in the United States.
The campaign also reflects broader industry trends where news organizations are increasingly highlighting their commitment to accuracy and fact-based reporting as a way to build trust with audiences amid concerns about misinformation and “fake news.”
For Telemundo, part of NBCUniversal Telemundo Enterprises, this promotional strategy aligns with their broader mission to serve Latino audiences with culturally relevant content. The network has been expanding its news operations in recent years, recognizing the growing importance of the Hispanic market in American media consumption patterns.
As competition in Spanish-language broadcasting remains fierce, particularly with rival network Univision, Telemundo’s focus on journalistic integrity and fighting misinformation could prove to be a valuable differentiator in attracting and retaining viewers seeking reliable news content.
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6 Comments
Kudos to Telemundo for empowering their anchor Julio Vaqueiro to lead this campaign. His on-the-ground reporting approach and commitment to truth-telling will be invaluable in this effort.
I agree, Vaqueiro’s journalistic credentials and credibility will be essential in reaching Latino audiences and countering misinformation.
The growth in viewership for Noticias Telemundo under Vaqueiro’s leadership suggests this campaign will resonate strongly with Latino audiences. Rigorous fact-checking and transparency are the best antidotes to disinformation.
This is an important initiative by Telemundo to combat misinformation targeting the Latino community. Providing accurate, fact-based news is crucial, especially for underserved populations vulnerable to disinformation.
It’s heartening to see a major media outlet like Telemundo taking such a proactive and principled stance against misinformation. This is a model others should emulate.
This is a timely and much-needed initiative. Misinformation can have devastating impacts, especially for marginalized communities. I hope this campaign achieves widespread reach and engagement.