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In a candid conversation at the BRIDGE Summit in Abu Dhabi, renowned communications expert Richard Attias and his wife Cécilia shared insights on their professional journey, the challenges of public life, and their special connection to the UAE.
Richard Attias, who began his career as an engineer before transitioning to global communications, described his professional evolution as moving “from building physical bridges to building bridges between people.” This metaphorical shift represents his transition from constructing tangible infrastructure to creating platforms for human connection and dialogue.
During the discussion, Attias highlighted the UAE as a significant source of inspiration throughout his career. He pointed to the country’s remarkable cultural diversity and commitment to peaceful coexistence as fundamental elements that have shaped his approach to facilitating meaningful conversations and solution-oriented dialogues across different cultures and perspectives.
The communications veteran also addressed concerns about today’s digital landscape. He specifically cautioned about platforms like TikTok, noting their dual nature as potential knowledge-sharing tools that simultaneously distribute misleading content. With artificial intelligence rapidly advancing, Attias emphasized the critical importance of maintaining human oversight of technology.
Bringing a more personal dimension to the conversation, Cécilia Attias spoke about the often-unseen challenges that public figures face when living under constant scrutiny. She identified misinformation and fabricated stories as particularly harmful pressures that affect not just public figures themselves but also their families.
“The daily realities of living in the spotlight include losing simple privacies that most people take for granted,” Cécilia explained. She described how even ordinary activities like shopping with family become complicated when privacy is compromised. She criticized media entities that prioritize visibility and sensation over factual reporting, suggesting that disengaging from rumors is often the most effective response strategy for public figures.
Both Richard and Cécilia Attias spoke warmly about their time living in the UAE, describing it as a rare sanctuary where personal privacy remains respected. “It’s one of the rare countries in the world where privacy is respected,” Cécilia noted. “We never had a single issue when we were living here.”
The couple praised the warmth of the Emirati people and characterized the UAE as an ideal location for global summits that bring together media professionals, creative talents, and leadership figures. Richard Attias captured this sentiment by stating, “We are in a country where people are dreamers and doers.”
When asked by moderator Dr. Al Kaabi whether reputation or legacy held more importance in their view, Richard Attias offered a memorable response: “Reputation is like London weather — it changes every 15 minutes. Legacy is what remains forever.” This distinction highlights the transient nature of public perception versus the enduring impact of meaningful work.
Cécilia Attias complemented this perspective by expressing her hope to be remembered for contributions that transcend generations, suggesting that true legacy lies in creating lasting positive change.
The conversation was part of the inaugural BRIDGE Summit’s extensive program featuring over 300 discussions. The summit, which runs from December 8-10, 2025, at ADNEC in Abu Dhabi, brings together global thought leaders to address pressing issues at the intersection of media, creativity, and leadership.
The Attiases’ reflections offer valuable insights into balancing public and private life in an age of instant communication, while also highlighting the UAE’s growing reputation as both a center for global dialogue and a society that values personal dignity and privacy.
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10 Comments
The UAE’s diversity and commitment to peaceful coexistence are impressive. I wonder how Attias’ work has evolved to navigate the nuances of cross-cultural dialogue in the digital landscape.
The shift from building physical infrastructure to building bridges between people is an intriguing professional evolution. I’d be interested to hear more about the lessons Attias has learned in facilitating cross-cultural connections.
It’s encouraging to see efforts addressing privacy and misinformation concerns in the digital age. The UAE’s role in inspiring Attias’ work is an interesting angle to explore further.
I agree, the interplay between technology, communication, and cultural exchange is a complex but vital issue. Looking forward to insights from the BRIDGE Summit on navigating these challenges.
Cautioning about the dual-edged nature of platforms like TikTok is a valid concern. Balancing the potential for knowledge-sharing with the risks of misinformation will be an ongoing challenge.
I’m curious to learn more about the specific strategies Attias and his team employ to foster meaningful dialogue and address misinformation in the AI era.
It’s encouraging to hear about efforts to address privacy and misinformation concerns in the AI era. The metaphor of moving from building physical bridges to bridges between people is quite thought-provoking.
I agree, the intersection of technology, communication, and cultural exchange is a complex but critical issue. It will be interesting to see how the BRIDGE Summit tackles these challenges.
Interesting points on the challenges of public life and the need for open dialogue in the digital age. I’m curious to learn more about the UAE’s role in fostering cross-cultural exchange and how that has influenced Attias’ work.
The UAE’s diversity and commitment to coexistence are certainly inspiring. I wonder how Attias’ team navigates the risks of misinformation on platforms like TikTok while still leveraging their potential for knowledge-sharing.