Listen to the article
OnePlus India’s leadership has firmly refuted recent speculation about disruptions to the company’s operations in the country, as concerns mounted following unspecified rumors circulating in technology circles and on social media platforms.
In a statement posted on X (formerly Twitter), Robin Liu, a senior executive at OnePlus India, addressed what he termed “misinformation” regarding the smartphone manufacturer’s status in the Indian market. “We’re operating as usual and will continue to do so,” Liu stated, concluding with the company’s signature slogan, “Never Settle.”
The statement comes amid a particularly competitive period in India’s smartphone industry, which has experienced significant shifts in market dynamics over the past year. India represents one of OnePlus’s largest and most strategic markets globally, with the brand having established a strong foothold in the premium and mid-range smartphone segments since its entry into the country.
Industry analysts suggest the rumors may have stemmed from recent regulatory changes in India’s electronics manufacturing sector or potential corporate restructuring within BBK Electronics, the Chinese conglomerate that owns OnePlus alongside other brands including Oppo, Vivo, and Realme. However, no specific source or nature of the “misinformation” was directly identified in Liu’s statement.
OnePlus has maintained a significant presence in India’s premium smartphone market, competing directly with Samsung and Apple while facing growing competition from other Chinese manufacturers. The company has invested heavily in local manufacturing capabilities in recent years, aligning with India’s “Make in India” initiative to avoid import duties and strengthen its supply chain resilience.
The Indian smartphone market, valued at approximately $38 billion in 2025, continues to be a battleground for global tech giants seeking growth opportunities. OnePlus has steadily expanded its product portfolio beyond smartphones to include televisions, audio products, and wearables, further cementing its ecosystem strategy in the country.
Market research firm Counterpoint Research recently reported that OnePlus had captured approximately 15% of India’s premium smartphone segment in the last quarter, marking a year-on-year growth despite overall market challenges including component shortages and inflation-related consumer spending constraints.
The company’s most recent product launches in India, including its flagship OnePlus 16 series and the more affordable Nord lineup, have received positive market response, though exact sales figures remain undisclosed. OnePlus has also expanded its offline retail presence across major Indian cities, operating exclusive stores alongside partner retail channels.
Technology industry observers note that Chinese smartphone brands operating in India have faced increased scrutiny in recent years, including more rigorous compliance requirements and occasional geopolitical tensions between India and China. However, OnePlus has largely maintained positive consumer sentiment and brand loyalty in the Indian market.
“OnePlus has cultivated a devoted community in India through consistent product quality and aggressive pricing strategies,” said Navkendar Singh, a technology analyst at IDC India. “Any disruption to their operations would certainly impact the competitive landscape in the premium segment.”
The company’s clarification aims to reassure both customers and partners about its continued commitment to the Indian market. OnePlus is expected to announce its product roadmap for the upcoming year at its annual launch event scheduled for next month, which will likely include new smartphone models and expanded IoT offerings tailored for Indian consumers.
As smartphone penetration continues to grow in India, particularly in tier-two and tier-three cities, manufacturers like OnePlus face both opportunities and challenges in addressing diverse consumer needs while navigating regulatory requirements and supply chain complexities.
The swift response from OnePlus leadership underscores the importance of managing public perception in the highly competitive and rapidly evolving Indian technology marketplace, where consumer sentiment and brand reputation remain critical drivers of purchase decisions.
Fact Checker
Verify the accuracy of this article using The Disinformation Commission analysis and real-time sources.
14 Comments
It’s good to see OnePlus taking a proactive stance in addressing the rumors about their Indian operations. Maintaining transparency and public trust is crucial in a competitive market like this.
OnePlus has cultivated a strong brand image in India, so any disruption to their local presence could be damaging. Their quick response helps mitigate potential fallout.
OnePlus refuting the rumors of their Indian operations shutting down is a prudent move. India is a strategic market for them, so they can’t afford any uncertainty around their presence there.
The smartphone industry in India is highly dynamic, so it’s important for leading brands to stay on top of any potential issues or misinformation. OnePlus seems to be doing that effectively.
Rumors of disruptions to OnePlus’s Indian operations would likely cause concern among their customers and industry watchers. Their prompt response helps quell any unnecessary uncertainty.
India represents a key growth market for OnePlus, so they can’t afford to have any doubts around their long-term plans there. Their refutation of the rumors is a smart move.
Glad to hear OnePlus is committed to their Indian operations. The smartphone market there is highly competitive, so it’s important for major brands to maintain a strong presence.
OnePlus has built a loyal following in India with their premium and mid-range offerings. I’m sure they’ll continue to innovate and adapt to the evolving market dynamics.
Interesting to see the rumors around OnePlus operations in India. Smartphone sales in the country have been fluctuating, so I can understand the speculation. But it’s good they’re addressing it directly.
India is a crucial market for OnePlus, so it makes sense they would want to quash any potentially damaging rumors quickly. Transparency from the company is appreciated.
The Indian smartphone market is highly competitive, so any perceived instability at a major player like OnePlus would likely cause concern. Glad to see them reaffirm their commitment to the country.
OnePlus has built a strong brand identity in India. Maintaining that will be key as they navigate the evolving landscape and fend off rivals.
The Indian smartphone market is rapidly evolving, so it’s understandable there would be speculation around major players like OnePlus. Their direct refutation of the rumors is a wise move.
OnePlus has invested heavily in India, so maintaining their operational stability there is critical. Their statement reaffirming their commitment is reassuring.