OnePlus Refutes India Exit Rumors, Labels Reports as Misinformation

OnePlus Refutes Rumors of India Exit, Affirms Long-Term Commitment

OnePlus has firmly denied circulating reports that suggested the technology company was planning to shut down its operations in India. The smartphone manufacturer dismissed these claims as misleading and entirely unfounded, reassuring customers and partners of its continued presence in one of its most significant global markets.

The speculation began gaining traction on social media platforms and tech forums, suggesting that OnePlus might be scaling back or completely withdrawing from the Indian market. The rumors prompted the company to issue a swift response to calm concerns among its customer base and business partners.

In a statement shared across official social media channels, OnePlus emphasized its ongoing commitment to the Indian market. “We’re operating as usual and will continue to do so,” the company stated, urging users not to believe what it characterized as a misinformation campaign aimed at damaging its reputation.

Robin Liu, a company executive, also took to Twitter to address the situation directly, reinforcing the brand’s position and commitment to the Indian market. The public response underscores the seriousness with which OnePlus is treating these rumors, particularly given India’s strategic importance to its global business operations.

Industry analysts note that India represents one of OnePlus’s largest and most valuable markets worldwide. Since entering the country over a decade ago, the brand has established a strong foothold in the premium smartphone segment, competing directly with giants like Apple and Samsung. The company has expanded its product range beyond phones to include audio products, wearables, and various accessories, all of which have found receptive audiences in the Indian market.

OnePlus has also made significant investments in local manufacturing capabilities in line with India’s “Make in India” initiative, creating jobs and establishing supply chain networks throughout the country. These investments further highlight the implausibility of an abrupt market exit, according to market observers.

“For a company with such deep integration in the Indian consumer electronics ecosystem, shutting down operations would represent not just a business reversal but the abandonment of years of brand building and infrastructure development,” said a technology analyst who requested anonymity. “The denial makes perfect sense from a business perspective.”

The company did not specifically address the potential source of these rumors in its statement, though some industry watchers suggest they may have stemmed from misinterpreted business restructuring or routine organizational changes within the broader BBK Electronics group, which includes brands like Oppo, Vivo, and Realme alongside OnePlus.

While the smartphone market in India has experienced intensifying competition and margin pressures in recent years, OnePlus has maintained a relatively stable position in the upper mid-range and premium segments. The brand’s “Never Settle” philosophy has resonated with Indian consumers looking for high-performance devices at competitive price points.

The company concluded its statement by reiterating this long-standing brand message, signaling business continuity rather than any strategic shift in its approach to the Indian market. OnePlus also emphasized that customers and partners should rely exclusively on official communication channels for accurate information about its business operations.

As the dust settles on these rumors, OnePlus appears focused on maintaining business momentum in India, where it continues to launch new products and expand its ecosystem of connected devices. The swift and decisive response to the exit rumors demonstrates the company’s awareness of India’s significance to its global growth strategy and its determination to protect its market position in one of the world’s largest smartphone markets.