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OnePlus India has firmly denied reports suggesting it plans to shut down operations in the country, with CEO Robin Liu taking to social media platform X to address what he called “misinformation” circulating online.
“We’re operating as usual and will continue to do so. Never Settle,” Liu stated, referencing the company’s well-known slogan while urging stakeholders to verify information from official sources before sharing unsubstantiated claims.
The clarification comes at a time when smartphone manufacturers in India face increasing scrutiny amid fierce market competition. Industry observers note that this competitive landscape has triggered consolidation moves among various players, raising questions about OnePlus’s position, particularly given its longstanding connection with OPPO.
Founded in 2013 as an independent brand, OnePlus has maintained close ties with OPPO through shared investors and supply chains under the BBK Electronics umbrella. This relationship has occasionally sparked speculation about the company’s autonomy and future business plans in key markets like India.
Despite these concerns, OnePlus continues to perform strongly in India’s mid-premium smartphone segment, which grew by 10.7 percent year-over-year during the festive third quarter of 2025. During this period, the segment’s market share increased from 3 percent to 4 percent, with Samsung taking the top position, followed by OPPO and OnePlus.
The broader Indian smartphone market has shown remarkable resilience, reaching a five-year high in the same quarter with 4.3 percent year-over-year growth to 48 million units shipped, according to data from the International Data Corporation (IDC). This growth reflects India’s increasing importance as a global technology hub and consumer market.
India’s smartphone manufacturing capabilities have also expanded significantly in recent years. From 2021 to 2025, the country’s smartphone shipments abroad totaled nearly $79.03 billion, with 2025 delivering the highest 12-month export figures on record. Apple’s iPhone consignments dominated these exports, accounting for approximately 75 percent of the total value at over $22 billion.
This manufacturing success story is part of India’s broader electronics strategy, which Union Minister Ashwini Vaishnaw recently suggested will expand further due to the country’s semiconductor manufacturing initiatives. The transformation has been remarkable, with India now established as the world’s second-largest mobile phone producer. More than 99 percent of smartphones sold domestically are now manufactured within the country.
The government’s Production Linked Incentive (PLI) scheme has been instrumental in this transformation. The program, which offers financial incentives to manufacturers to boost domestic production and exports, is scheduled to conclude in March 2026. However, reports indicate that the government is exploring options to extend support beyond this date, recognizing the strategic importance of smartphone manufacturing to India’s economic goals.
For OnePlus, which has cultivated a devoted following in India with its range of feature-rich, competitively priced smartphones, the market remains crucial to its global strategy. The company’s emphatic denial of closure rumors underscores India’s significance to its business model and future growth plans.
As the smartphone industry continues to evolve rapidly, OnePlus’s commitment to the Indian market represents both the challenges and opportunities facing global technology brands in one of the world’s most dynamic consumer economies.
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8 Comments
The Indian smartphone market is cutthroat, so it’s understandable there would be speculation about consolidation. But OnePlus seems to be holding its own, which is great news for consumers looking for quality options in the mid-range segment.
Smartphone manufacturers in India are certainly facing a challenging environment. But OnePlus has built a strong brand presence and loyal user base over the years. Curious to see how they navigate the competitive landscape going forward.
OnePlus has a strong following in India, so I can understand the concern over potential shutdowns. Good to see them addressing the rumors head-on and reaffirming their commitment to the market. Their relationship with OPPO is an interesting dynamic to watch.
Absolutely, the OPPO connection adds an extra layer of complexity. It will be important for OnePlus to maintain a clear identity and autonomy, even as they leverage the resources of their parent company.
The Indian smartphone market is incredibly competitive these days, so it’s not surprising there would be speculation about consolidation. However, OnePlus seems to be holding strong, which is good news for consumers looking for quality mid-range options.
Glad to hear OnePlus refuting those shutdown rumors. They’ve been a major player in the Indian smartphone market for years, so it would be a shame to see them exit. Curious to see how they navigate the increasing competition though.
It’s good to see OnePlus addressing these shutdown rumors head-on. Their commitment to the Indian market is clear, and they’ll need to leverage their OPPO connections while also maintaining a distinct identity to succeed.
India is a crucial market for OnePlus, so I’m glad they’re taking these rumors seriously and pushing back. Their ‘Never Settle’ slogan aligns well with their ambition to be a major player in the country long-term.