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Philippine authorities are warning the public about a viral Facebook scam falsely promising cash and rice incentives to students, as digital fraud targeting vulnerable families continues to proliferate across social media platforms.

A deceptive Facebook reel that has gone viral claims parents can register their children to receive cash incentives of ₱3,500 (approximately $62) for elementary students and ₱7,500 (about $133) for high school students, along with 5 kilograms of rice. The video, which has amassed over 2.4 million views in just one day, was posted by a page called “Ph News Today” and has generated thousands of reactions, comments, and shares.

The sophisticated scam is particularly concerning as many commenters indicated they had already clicked through to register their children, hoping to secure financial assistance amid rising costs of education in the Philippines.

Digital forensics analysis confirmed the video is AI-generated. Two independent AI-detection tools—Sightengine and Hive Moderation—flagged the content as artificially created with confidence ratings of 88% and 65% respectively. The video contains a partially visible “Veo” watermark, indicating it was created using Google’s text-to-video AI generator, though this disclosure was deliberately obscured by an overlaid logo reading “Philippine News Today.”

The fraudulent post included four shortened links, presented as registration portals for different student classifications. Cybersecurity experts who analyzed the links found that three redirect visitors to a suspicious blogging site requesting personal information before prompting users to click additional links based on their location—a classic phishing technique designed to harvest sensitive data. The fourth link diverts to an unrelated Shopee e-commerce page, likely to create an illusion of legitimacy.

This scam emerges amid economic challenges facing many Filipino families, particularly as the new school year approaches. The promised amounts—₱3,500 for elementary students and ₱7,500 for high school students—were likely calibrated to seem plausible enough to entice clicks while substantial enough to motivate immediate action from financially-strained parents.

The Department of Education has repeatedly warned about the proliferation of such schemes, noting that genuine government assistance programs are never distributed through random social media links or require registration via unauthorized channels.

This isn’t the first such scam to circulate on Philippine social media. Fact-checking organization Rappler has previously debunked similar false claims about student incentive programs, including posts promising monthly cash and rice aid. These scams typically follow a pattern: they impersonate legitimate news outlets or government agencies, use AI to create convincing content, and exploit public desire for financial relief.

Cybersecurity experts advise Filipino social media users to verify information through official government websites and channels before providing personal information online. They recommend scrutinizing unusual watermarks, checking for website security indicators, and being skeptical of offers that seem too good to be true.

As AI-generated content becomes increasingly sophisticated and accessible, distinguishing between legitimate information and scams poses a growing challenge for internet users. The incident highlights the need for enhanced digital literacy education and more robust platform policies to prevent the spread of AI-enabled fraud targeting vulnerable populations.

Authorities urge anyone who has shared personal information through suspicious links to monitor their accounts for unusual activity and report fraudulent content to platform administrators.

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8 Comments

  1. Elizabeth Garcia on

    How deplorable that scammers are taking advantage of struggling families like this. Spreading AI-generated misinformation to swindle people out of their hard-earned money is truly despicable.

    • I’m glad the authorities were able to identify this as a sophisticated scam and warn the public. Hopefully it will prevent more people from falling victim.

  2. This story highlights the importance of media literacy and being skeptical of online claims, especially when they seem too good to be true. Verifying information from reliable sources is crucial.

  3. Robert T. Rodriguez on

    It’s alarming to see how many people have already fallen for this scam and registered their children. Preying on families in need is truly despicable. I’m glad the authorities are on top of this.

    • The use of AI to create this kind of fraudulent content is really concerning. It’s a new frontier in the battle against online misinformation and deception.

  4. Digital fraud targeting vulnerable families is a serious issue that needs to be addressed. I hope the authorities can take strong action to shut down these scams and protect people from being exploited.

  5. Wow, over 2 million views in a single day – that’s a staggering reach for this fraudulent content. It just goes to show how quickly misinformation can spread on social media these days.

    • The use of AI to generate this kind of deceptive content is particularly troubling. Regulators and platforms need to stay vigilant and crack down on these types of scams.

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