Strengthening Resilience Against Disinformation

The Institute of International and European Affairs (IIEA) has expanded its digital media presence with new podcast and video content, offering in-depth analysis on current international affairs through multiple platforms.

The Dublin-based think tank, which specializes in European and international relations, has released a new episode in its ongoing podcast series, available on Spotify and other major podcast platforms. The episode explores contemporary geopolitical issues facing Ireland and the broader European community.

This latest release represents part of the IIEA’s broader strategy to diversify its content delivery methods, allowing audiences to engage with complex international policy discussions in more accessible formats. The podcast complements the Institute’s traditional research papers and in-person events at its North Great Georges Street headquarters.

“We’re responding to how people consume information today,” said a representative from the IIEA communications team, who spoke on background. “Our research shows that decision-makers and policy enthusiasts increasingly prefer on-demand audio content that can be consumed during commutes or other downtime.”

The Institute has simultaneously expanded its YouTube presence, releasing a companion video that provides visual context to the topics discussed in the podcast. This multi-platform approach reflects the growing trend among policy organizations to create content ecosystems rather than isolated publications.

Industry analysts note that think tanks globally have been shifting toward digital-first strategies in recent years. The COVID-19 pandemic accelerated this transition, as organizations were forced to find alternatives to traditional in-person events and printed materials. The IIEA appears to be following this trend, though maintaining its reputation for substantive analysis rather than simplified content.

Founded in 1991, the IIEA has established itself as Ireland’s leading international affairs think tank, providing analysis on European Union policies, international relations, and Ireland’s role in global governance. The Institute regularly hosts high-profile speakers, including heads of state, European Commissioners, and leading academics.

The new digital content addresses several pressing issues currently facing Ireland and the EU, including ongoing Brexit implications, EU reform initiatives, and evolving transatlantic relations. By making these discussions available across multiple platforms, the Institute aims to reach both policy professionals and the broader public interested in international affairs.

Media consumption patterns have shifted dramatically in recent years, with podcasts seeing particularly strong growth in Ireland. According to recent industry research, podcast listenership in Ireland has increased by over 40% since 2019, with news and politics among the most popular categories.

The IIEA’s social media presence has also expanded, with active accounts on Facebook, YouTube, Instagram, Spotify, and LinkedIn. This multi-channel approach allows the organization to reach different demographic groups where they naturally consume content.

“Think tanks must evolve with changing media habits if they want their research to influence policy discussions,” noted Dr. Eoin O’Malley, Associate Professor of Political Science at Dublin City University. “The IIEA appears to be adapting well to this new landscape while maintaining its analytical rigor.”

The Institute continues to operate from its Georgian building on North Great Georges Street in Dublin’s city center, which serves as both its administrative headquarters and event space. However, its digital expansion suggests a future where the organization’s influence extends well beyond its physical location.

Those interested in accessing the IIEA’s latest content can find it on the organization’s website or through major streaming platforms including Spotify and YouTube.