Netarx Sees Strong Growth as AI Deepfake Threats Surge in Enterprise Security Market

Netarx, a digital trust and enterprise security company based in Farmington Hills, Michigan, reported significant momentum throughout 2025, positioning itself as a frontrunner in combating the growing threat of AI-driven disinformation and deepfake attacks.

As generative AI-enabled fraud continues to escalate—now approaching an estimated $40 billion in annual damages—Netarx has focused on addressing a critical vulnerability in modern cybersecurity: protecting the communication layer by verifying not just identity, but also authenticity, before malicious actors can inflict damage.

“2025 validated both the urgency of this problem and the strength of our approach,” said Sandy Kronenberg, CEO of Netarx. “Enterprises now recognize that trust itself has become an attack surface, and Netarx is uniquely positioned to protect it at scale across every channel where business happens.”

The company made substantial strides in expanding its multi-modal detection platform throughout the year. At the 2025 RSA Conference in San Francisco, Netarx unveiled a new cybersecurity offering designed to detect AI-driven impersonation and deepfake attacks in real time. The company also extended its capabilities to include SMS-based threat detection, addressing a rapidly growing attack vector for social engineering and fraud.

Further enhancing its platform, Netarx introduced image, video, and file-upload detection capabilities, broadening protection across asynchronous and user-generated content. This expansion reflects the evolving nature of digital threats, as attackers increasingly leverage multiple communication channels to execute sophisticated scams.

The cybersecurity firm strengthened its market position through strategic partnerships, notably with People Driven Technology, to expand enterprise adoption of its deepfake detection and digital trust capabilities. This collaboration aims to address both technical vulnerabilities and human risk factors, creating a more comprehensive security approach.

What distinguishes Netarx in the crowded cybersecurity landscape is its unified approach to identity validation and deepfake detection across multiple channels—voice, video, email, SMS, and images—closing dangerous gaps often left by siloed security tools. The platform employs ensemble AI and federated data to deliver real-time, multi-modal authentication, replacing subjective human judgment with objective proof of authenticity.

The company’s SaaS platform integrates seamlessly with commonly used business tools including Microsoft Teams, Outlook, Zoom, and Google Meet. It also features the Flurp™, a visual trust indicator designed to signal confidence in digital interactions.

Industry recognition came swiftly for Netarx in 2025, with Cyber Defense Magazine naming it a Hot Company in AI-Powered Cybersecurity Solutions as part of its 13th Annual InfoSec Awards. More recently, the firm received Enterprise Security Tech’s 2025 Cybersecurity Top Innovation Award, acknowledging its breakthrough approach to defending enterprises against communication-layer attacks.

The company’s growth reflects broader market trends in cybersecurity. According to Gartner, enterprise spending on combating misinformation and disinformation is projected to exceed $30 billion by 2028, with organizations expected to divert up to 10% of their marketing and cybersecurity budgets to address these growing threats.

“Legacy identity verification tools alone are no longer sufficient,” noted a company spokesperson. “Deepfake-driven attacks exploit context, urgency, and trust—often bypassing credential-based defenses entirely.”

Netarx’s technology augments traditional identity verification with continuous, real-time verification of content, behavior, and authenticity, helping organizations detect deception even when credentials appear valid. The platform analyzes more than 75 metadata signals across various communication channels, exposing inconsistencies that siloed tools might miss.

Looking ahead to 2026, Netarx appears well-positioned to set new standards for proactive, cross-channel cybersecurity as the threat landscape continues to evolve. The company will showcase its solutions at the upcoming Right of Boom event, scheduled for February 3-6, where attendees can learn more about its approach to enterprise trust and disinformation security.