Allure Security, AI Disinformation Defense Firm, Raises $17 Million

Cybersecurity Firm Allure Security Raises $17M to Combat AI-Powered Impersonation Attacks

Allure Security has secured $17 million in Series B funding to advance its fight against digital brand impersonation and disinformation, bringing the company’s total funding to $43 million since inception.

Riverside Acceleration Capital led the investment round, with continued support from existing investors Curql, Glasswing Ventures, and Gutbrain Ventures. The fresh capital infusion comes at a critical time as AI-powered fraud schemes proliferate across digital channels.

The company’s platform employs artificial intelligence to detect and neutralize brand impersonation attacks across the web and social media landscapes. According to Allure, its technology analyzes more than 10 million digital assets daily and identified impersonation attacks targeting over 700 financial institution brands in 2025 alone.

“Customers don’t need another stream of alerts. They need a partner that takes full responsibility for the outcome,” said Allure Security CEO Josh Shaul. “Our model combines autonomous AI agents with expert human judgment, so we don’t have to choose between speed and accuracy. We deliver both.”

This funding round reflects growing market recognition of the escalating threat landscape. FBI data shows cybercrime losses reached $16.6 billion last year, representing a 33% year-over-year increase. Phishing and spoofing ranked among the most frequently reported attack vectors, while deepfake fraud attempts surged by an alarming 3,000% within a single year.

Industry analyst firm Gartner has highlighted disinformation security as a top-10 strategic technology trend, predicting that by 2028, half of all enterprises will implement solutions in this category—a dramatic increase from fewer than 5% today.

Allure Security plans to use the investment to enhance its AI capabilities, expand its go-to-market team, and extend its reach beyond financial services into new industry verticals. The platform has already demonstrated significant traction, achieving 350% growth over two years and now serving more than 300 customers, including high-profile organizations such as The Kraft Group, AmTrust Financial, Campbell’s, Palo Alto Networks, VyStar Credit Union, and Webster Bank.

Michael Israel, CIO of The Kraft Group, described the eye-opening experience of working with Allure: “When we first engaged with Allure Security, we discovered a scope of brand impersonation we didn’t know existed: counterfeit storefronts, fraudulent ads, and misleading content targeting our brands across the web and social media.”

Israel added that Allure now manages detection and takedown across their entire portfolio, “resolving threats in hours that previously took days and multiple teams to address. They’ve become an essential part of how we protect our brands and the fans and customers who trust them.”

The financial services sector has been particularly vulnerable to these attacks. Nick Evens, President and CEO of Curql Collective, noted, “Brand impersonation is one of the fastest-growing threats facing financial institutions of all sizes, and credit unions are seeing it firsthand. Allure Security has consistently delivered the speed and coverage that this problem demands.”

Zak Ray, partner at Riverside Acceleration Capital, explained why they led the investment: “Allure Security is one of the few companies built for the reality of AI-powered deception at scale. Their ability to detect impersonation early, respond autonomously, and operate efficiently makes them a standout in this market.”

The investment highlights a growing recognition that conventional cybersecurity approaches are insufficient against sophisticated AI-driven threats that can automatically generate convincing fake websites, social media profiles, and other digital assets that impersonate trusted brands.

As organizations face increasingly sophisticated digital threats, Allure’s combination of AI technology and human expertise represents a specialized approach to combat the rising tide of digital impersonation and disinformation—problems that traditional security tools often fail to address effectively.